User journey map

Circular economy successful business models rely on meeting user’s expectations. By taking a user perspective on your solution, you can reveal existing flaws and start working on a renewed value proposition


Discover all the experiences the user of your solution has with your product/service and organisation, and the emotional responses they provoke. With the use of use profiles, role play and a systematic description of your user experience, find out where you can improve the experience related to your product or service.


User journey mapping can help you to identify how your user is treated during each contact point and how he/she feels towards your organisation at the end of the experience. This information can then be used to support your management decision-making in taking a user-centred perspective.


discovery, user journey map