Offering diagram

What are the functional benefits of your new solution? what are the added-value benefits which are not directly paid for but yet received?  Are there other benefits resulting from the customer’s feelings associated with owning/using your circular solution?


  • Describe the bundle of services offered by a product/service
  • Identify a unique position for your offering in the market.


  • Describe your solution from a multiple benefits perspective and develop a differentiation strategy.
offering diagram, user-centered pespective, value proposition