Value Capture Experiment
What is it about?
How can you test if your business model is viable?
What do you need to find out to see if this can work?
What can you test straight away?
Why is it relevant?
If your solution isn’t viable, the business model will not be implemented. You will then need to go back to the ideation phase.
Steps to conduct this activity
Define the question you want to validate and the associated experiment.
Ex: “What are people willing to pay? “How can we price our service?” “What are our costs?