Value Proposition Canvas What is it about? Is your current “value proposition” fit with your user needs? The Value Proposition Canvas is a tool which can help ensure that a product or service is positioned around what the customer values and needs. The Value Proposition Canvas is formed around two building blocks – customer profile and …
Value proposition twister What is it about? The value proposition twister exercice allows you to play with different alternative versions of your initial idea. Through a set of opposite views cards, you can discuss and challenge your initial idea and start thinking about the potential implications of various alternatives. Why is it relevant? Playing with …
Circular benchmarking What is it about? Is your solution unique? Are there any players out there in other countries doing something similar? What can you learn from them? What choices did they make to develop their business model? Why is it relevant? You may save time and resources in benchmarking existing business model innovations in …
Circular principles What is it about? Is your business model circular proof? Can circular principles inspire you to adapt your business model? Why is it relevant? Understand which principles make your business model circular. Steps to conduct this activity Step 1: Download and print the circular economy cards (download here) and pick up the relevant …
Sustainability check What is it about? How can you challenge your initial business model to make it more circular and sustainable? Why is it relevant? As you strive for implementing a circular busines model, you should make sure the intended impact is thought through from a holistic perspective. Steps to conduct this activity Go through …
Business model canvas What is it about? The business model canvas is a great tool to help you understand a business model in a straightforward, structured way. Using this canvas will lead to insights about the customers you serve, what value propositions are offered through what channels, and how your company makes money. You can …
Swot Analysis What is it about? SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT Analysis is a technique for assessing these four aspects of your organization’s business. You can use SWOT Analysis to make the most of what you’ve got, to your organization’s best advantage. And you can reduce the chances …
Pestel Analysis What is it about? Changes in your business environment can create great opportunities for your organization – and cause significant threats. For example, opportunities can come from new technologies that help you reach new customers, from new funding streams that allow you to invest in better equipment, and from changed government policies that …
Circular Customer Value Compass What is it about? Creating value for the end user is at the core of marketing strategies. Customer value creation is however a rather complex construct, and goes beyond the balance between the benefits associated to your product or service and the financial trade-offs associated with the acquisition of your solution. …
Personas What is it about? Who do you create value for? How can you better understand your end users? Defining your end user will be key to understand its needs and the way your business can provide a relevant solution Why is it relevant? Developing characteristics of your end user will help you refine your …
